Daniel Dyer

Introduction

Daniel Jory Dyer was appointed sole director of Intuition Lighting Limited (“Intuition”) at the end of May 2020 — and within weeks had taken two Bounce Back Loans for it, from two different banks, on the same inflated turnover declaration. The Insolvency Service’s register of disqualified directors records that on 23 June 2020 he applied for a £48,800 loan when he knew, or ought to have known, that Intuition was not eligible to receive it, and did not use the funds for the economic benefit of the company; eight days later, on 1 July 2020, he dishonestly caused the company to obtain a second loan of £50,000 from another bank while signing a declaration that no BBL had been applied for or received. His disqualification runs for 12 years — one of the longest Bounce Back Loan bans in the register’s current window.

Background Information

The Bounce Back Loan (BBL) scheme, as the register’s conduct account describes it, let businesses apply for a loan of between £2,000 and £50,000, subject to a maximum of up to 25% of turnover. The turnover figure that mattered was that for calendar year 2019; where a business was established after 1 January 2019, it could instead use its estimated annual turnover. The funds were to be used for the economic benefit of the company only. Every part of that structure bears on Dyer’s case: Intuition was incorporated on 15 September 2016 and active shortly thereafter, so it was not eligible to estimate its annual turnover on a BBL application at all — it had to stand on actual 2019 results.

Those results were tiny. The company’s filed accounts for the year ended 30 September 2018 show a turnover of £325, and those for the six-month period to March 2019 show turnover of £815. Its bank statements show income of £920 across the whole of 2019. The consequence: the company did not have sufficient turnover to be eligible even for the minimum loan available, because the minimum required a turnover of at least £8,000 per annum. On the actual figures, Intuition did not qualify for a pound of BBL money.

The register entry, stated correct as at 12 June 2026, carries the regulator’s own qualifiers — that Dyer knew, or ought to have known, the company was ineligible, and that the second loan was obtained dishonestly. Those qualifiers are what separate an eligibility error from a 12-year ban.

The Controversy or Incident That Led to Their Cancellation

Director disqualified for 12 years over an ineligible Bounce Back Loan. The disqualification order starts on 29 June 2026 and runs for 12 years.

Dyer bought the business and was appointed its sole director on 29 May 2020. On 23 June 2020 — less than a month later — he applied for a £48,800 BBL from Bank A on behalf of Intuition, declaring the company’s annual turnover as £220,000; on 24 June 2020 the funds were paid into the company’s bank account. The register records that he applied “when he knew, or ought to have known, that Intuition was not eligible to receive it, and did not use the funds for the economic benefit of the company”. Between 29 June and 13 July 2020, BBL funds totalling £33,000 were paid to a connected company, and £15,700 was paid to Dyer personally — payments the register states were not for the economic benefit of Intuition.

The second loan is what lifts the case. On 1 July 2020, a week after the first £48,800 had landed, Dyer dishonestly caused Intuition to obtain a second BBL, this time £50,000 from Bank B, again declaring annual turnover of £220,000. As part of that application he signed a declaration stating this was the only BBL applied for and that a BBL had not already been received, in the knowledge that the company had already received £48,800 from Bank A. The register is explicit that he knew the first loan existed and knew, or ought to have known, that Intuition did not have sufficient turnover to be eligible for a loan of that value. The £50,000 was paid into the company’s Bank B account the same day.

Between 13 July 2020 and 26 January 2021, net funds totalling £44,500 followed from Bank B to the same connected company, again not for the economic benefit of Intuition. In all, the two loans put £98,800 into a company whose verifiable 2019 income was £920.

Public Reaction and Consequences

Nothing suggests the discrepancy was caught at the time: both loans were paid out within a day of application, on the declarations alone. The reckoning came later. On 26 October 2022 Intuition was wound up by court order on the petition of Bank B. At liquidation, total liabilities amount to £103,558: £49,222 owed in respect of the BBL with Bank A, £49,511 owed in respect of the BBL with Bank B, and £4,825 in respect of monies stated to be owed to Dyer himself. Almost the whole of the £98,800 borrowed remained owed — the two banks standing behind a director who had paid himself £15,700 and routed £77,500 in net funds to a connected company.

Current Status

Dyer’s disqualification order starts on 29 June 2026 and, at 12 years, runs to 2038. Intuition Lighting Limited is in liquidation following the winding-up order of 26 October 2022, with the two BBL debts — £49,222 to Bank A and £49,511 to Bank B — among its liabilities. The entry records no criminal proceedings; the sanction is the disqualification itself, with the conduct account — dishonesty finding included — published on a public register under his name.

Impact on Their Career/Life

Dyer had been a director of Intuition for under a month when he made the first application, and for five weeks when he signed the second. The pattern in between — £48,800 in, £33,000 to a connected company and £15,700 to himself; then a second £50,000 obtained on a signed declaration that no first loan existed, with £44,500 following the same path — is what the 12-year length reflects. From 29 June 2026 he is disqualified from acting as a company director until 2038, and the conduct account — including the dishonesty finding — will remain published beside his name on the register for the term.

Sources

• Insolvency Service, “Disqualified Director Details: Daniel Jory Dyer” — source